The News Tank Group
Marc Guiraud and Frédéric Commandeur founded the News Tank group in 2012.
Previously, Marc had designed, created and developed the AEF news agency from 1998 to 2011, after 10 years as a journalist at Europe 1.
Frédéric had worked as CFO in technology companies including Gemplus and Arkadin, now NTT.
"Making informed decisions"
News Tank, whose slogan is "Make informed decisions", is about reinventing the concept of the news agency in this age of data and the explosion of a heterogeneous range of quality information on the web.
Hence the desire to return to the fundamentals of journalism by producing factual, neutral and responsive information, enhanced by data produced by journalists using a tool integrated into the publication software. The figures are at the heart of the information, just as important as the text.
Expert analyses, directories of people and organisations, dossiers, binders for storing articles, choice of scope and time of delivery of the Daily or Weekly, keyword alerts... the formats and features invented by News Tank since 2012 are numerous.
The development model
Rather than creating a single company, Frédéric and Marc opted for a more flexible holding/subsidiary development model, which allows them to bring together talented people to create and manage the new media.
Journalist-entrepreneurs and subscription developers can set up their own businesses while benefiting from the framework and services of the holding company: cutting-edge technology (CMS and CRM), administration (reporting) and methods (charters).
Today, the News Tank group and its entrepreneurial model comprise nine subsidiaries operating eleven subscription-based media:
- News Tank Culture
- News Tank Football
- News Tank Sport
- News Tank Education and Research
- News Tank Academic
- News Tank HR management
- News Tank Cities
- News Tank Mobility
- News Tank Energies
- News Tank Agro
- News Tank Transitions
The Group is also developing five open sites: RH Matin, CSE Matin, Campus Matin, Culture Matin and Immo Matin.
We also organise "Think" days, which bring together hundreds of managers from each of the sectors we cover, once a year, to "share innovations, debate issues and update your network".
In figures
- 15,000 readers subscribe to News Tank media
- 100,000 members of the Matin free websites
- 1500 client companies and organisations
- 100 employees, including 60 specialist journalists.
Our values
News Tank's ambition is to help management teams "make informed decisions".
To achieve this, News Tank relies on three core values.
Innovation
Innovation is editorial, technological and commercial. Information is enriched and deepened by a wealth of exclusive content, responding to the needs of our readers.
We are constantly imagining new formats and seeking to offer our customers the best possible experience.
Our offering is based on an integrated technological platform for content production and distribution, subscriber management and event management.
Developed in-house, the News Tank technological solution (CMS + CRM) is used on a white label basis by other media.
Trust
News Tank offers management teams information that is independent, neutral, factual, accurate, concise, readable and delivered quickly.
It is based on a very precise editorial charter, the group's DNA, which ensures the reliability and formal consistency of its content.
News Tank has teams of permanent writers who are experts in their sector and who build relationships of trust with their contacts thanks to their skills and professionalism.
Independence
News Tank is owned by its founders and directors. Some employees are also shareholders. The absence of advertising and the fact that no single client accounts for a predominant proportion of our turnover guarantee our editorial and economic independence.
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