Bundesliga: Borussia Dortmund creates a Snapchat account and launches filter for Signal Iduna Park

"As of this season, Borussia Dortmund (Bundesliga) will be present on the Snapchat instant messaging service," the club said on 17/08/2017.

"Users of the popular mobile application with a yellow ghost symbol will now be able to view exclusive and up-to-date images of the team's daily newspaper and discover the world of Borussia Dortmund," the Ruhr club added.

Borussia Dortmund is partnering with the mobile application Snapchat by launching its "geofilter" for Signal Iduna Park (81,359 capacity). It is a graphic filter specific to a place, accessible only if the user is nearby, in order to dress up the snaps of the supporters. To benefit from this Borussia Dortmund colour filter, based on an object recognition technology, one must first subscribe to the club's Snapchat account.

Borussia Dortmund Snapchat filter

"TThe whimsical character of Snapchat completes our digital offering" (D. Gorges, Borussia Dortmund)