eSports: the Nielsen institute launches a new branch dedicated to the eSports business

Nielsen, an American market intelligence and market research institute, has launches Nielsen Esports, a new branch dedicated to the business of eSports, announced the American Nielsen group on 17/08/2017.

This new entity, "a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving this fast-growing market forward," said Nielsen.

"There’s a high demand for reliable, independent measurement of value in esports,” said Howard Appelbaum, President, Nielsen Entertainment. “We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space," said Howard Appelbaum, president of Nielsen Entertainment, on 17/08/2017.

Nielsen: creation of a new measuring tool for e-sports sponsorship, "Esport24"

• "Nielsen…