Europa League: South Korean automaker Kia Motors an official partner for 2018-2021

The South Korean automaker Kia Motors has become an official partner of the Europa League for the 2018-2021 cycle, UEFA announced on 28/08/2017. This is in the second level in the sponsorship hierarchy of the Europa League.

"The UEFA Europa League involves clubs from 55 national associations from across Europe and each season attracts a global cumulative TV audience of 980 million across all programming. As the world’s largest professional club football competition, this partnership will provide Kia Motors with an opportunity to increase their global brand awareness, to build consumer loyalty and to engage with automotive dealers across Europe," said the governing body of European football.

"In addition, Kia Motors will work together with UEFA to create the first UEFA Europa League Trophy Tour. This will give fans across the world the chance to see the prestigious trophy and meet some of the legends of the game. As one of a select number of sponsors of the competition, Kia Motors will also gain maximum exposure through the assets they receive, both on and off the field of play, to…