Bundesliga: Kentaro to organise and distribute TV rights to a pre-season tournament for Schalke 04

German club Schalke 04 (Bundesliga) have signed a partnership agreement with Swiss agency for management of media and marketing rights Kentaro to strengthen the club's global exposure, the company announced on the 24/09/2013.

To do this, Kentaro will organise an annual tournament at the Veltins Arena, Gelsenkirchen club's stadium, as well as friendlies against major European teams, starting in summer 2014.

"It is our intention to further expand Schalke's international presence, we have a very big number of fans not only in Europe but all over the world," said Alexander Jobst, member of the managing board marketing of the Ruhr club.

"Central to this internationalisation process will be the global TV exposure for a high-quality tournament at our Veltins Arena at the end of our pre-season preparation period as well as selected tours in target markets, also in competition with the DFL (German Professional Football League). We aim to deliver our home fans an attractive tournament with excellent opponents and so very much look forward to working with Kentaro," added Alexander Jobst.

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