Italy: RAI and Italia Sport Communication acquire audiovisual rights to the Serie C (2017-2020)

The Italian TV-group RAI and the Italian media group Italia Sport Communication Srl have acquired, from the Lega Pro (legal entity of the Italian third division) the audiovisual rights to the Serie C (Italian third division, professional) for three seasons, through 2019-20, announced the Lega Pro on 28/08/2017. These rights are valid for all platforms (internet, TNT, satellite, mobile, and digital radio).

• RAI acquired Lot 1 (floor price of €650,000 per season), which is one game per matchday of the division (maximum of three games for the same team over the course of the season), one game per round in the promotion play-offs, the promotion play-off final (two legs), and matches of the Coppa Italia Serie C.

• Italia Sport Communication acquireD Lot 2 (floor price of €150,000 for 2017-18, €175,000 for 2018-19, and €200,000 for 2019- 20), which is one game per matchday of the division (maximum of three games for the same team over the course of the season), one game per round in the relegation play-offs, a game of the SuperCoppa Serie C (play-off between the winners of the three…