2017-18 Premier League: 15 clubs have a shirt sleeve sponsor, for a total annual amount of £28.95m

15 of the 20 Premier League clubs have a sleeve sponsor as of 11/09/2017. The English professional league has allowed its clubs to market one sleeve space on their kits from the 2017-18 season, following a decision taken on 10/11/2016.

Manchester City FC and the South Korean tyre manufacturer Nexen Tire (estimated between £5-10m / €5.4-10.8m per season according to sources, as of 30/08/2017), Chelsea FC, with its Israeli-Dutch counterpart Alliance Tires (estimated £8m / €8.7m per season by British specialty media), and Liverpool FC with Western Union (estimated at £5m / €5.4m per season) comprise 80% of the sleeve revenues collected by the 15 clubs under contract (£28.95m / €31.8m as of 11/09/2017).

On average, each of the 15 clubs under contract with a sleeve sponsor receives £1.93m (€2.1m) per season thanks to this partnership. Without the extreme values (Man City, the club that receives the most, and Southampton FC, which receives the least), the average falls by 26% to £1.43m (€1.6m) per season. The median endowment (mark with equal number of clubs both above and below) is £0.5m…