Ligue 1: PokerStars extends its partnership with Olympique Lyonnais until the end of 2013/14

Online poker operator PokerStars has extended its partnership with Olympique Lyonnais (Ligue 1), the club announced on the 24/09/2013. Under the new agreement, the two parties are bound until the end of the 2013/14 season. PokerStars has been sponsoring Olympique Lyonnais since the 2012/13 season.

The contract includes a wide visibility device for the brand at the Stade de Gerland, including 3D carpet, several spots on the big screens and the distribution of discount cards. The brand will be present on the club's official website, and special operations will be offered on various Olympique Lyonnais media, including spots on Lyon's TV channel OL TV.

During the season, PokerStars will offer different activations including competitions to win loge seats, opportunities to watch the players warm up or win signed shirts and OL branded goodies.

The renewal of the partnership was brokered by Sportfive, exclusive marketing agency of the club.

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