Soccerex: "Our advice depends on what each club needs, and in what priorities" (J. Newman, Facebook)
"We work with our partners to communicate and learn: what is the club trying to achieve? Grow the fan base? Engage with the fan base? Drive merchandising revenue? Drive ticketing sales? Drive video, perhaps in developping branded content? Facebook can do all of these, but it depends on what each club really needs, and in what priorities,...