Soccerex: "Our advice depends on what each club needs, and in what priorities" (J. Newman, Facebook)

"We work with our partners to communicate and learn: what is the club trying to achieve? Grow the fan base? Engage with the fan base? Drive merchandising revenue? Drive ticketing sales? Drive video, perhaps in developping branded content? Facebook can do all of these, but it depends on what each club really needs, and in what priorities," stated Jerry Newman, the European Sports Partnerships Lead of Facebook, at the 2017 Soccerex Global Convention in Manchester (ENG) on 04/09/2017

The 2017 edition of the Soccerex Global Convention is taking place from 04 to 06/09/2017 at the Manchester Central Convention Complex in Manchester (ENG). News Tank Football is present with an analyst on-site.

"I do want to mention what AS Roma are doing, particularly with their transfer announcement videos. They were fun, original, and perhaps even a bit cheeky in the end in how their videos went viral. But its that cheekiness, if I can say it that way, that becomes a bit of the AS Roma digital brand. It marks the club's digital personality. Every club needs to find its own Facebook voice, and own…