Soccerex: "You have to show to brands how you can help them reach audiences" (M. Sher, Mediacom)

"Clubs have to realize that they are not just competing with other clubs, but you're competing for attention across all entertainment sectors. Clubs are competing with YouTube channels, for example. The days of going oh, we're Chelsea and this is how many trophies we have, come sponsor us... Those days are long gone. You have to show to brands...