Soccerex: "You have to show to brands how you can help them reach audiences" (M. Sher, Mediacom)

"Clubs have to realize that they are not just competing with other clubs, but you're competing for attention across all entertainment sectors. Clubs are competing with YouTube channels, for example. The days of going oh, we're Chelsea and this is how many trophies we have, come sponsor us... Those days are long gone. You have to show to brands how you can help them reach audiences," said Misha Sher, VP sport and entertainment at Mediacom, at the Soccerex Global Convention on 05/09/2017.

The 2017 edition of the Soccerex Global Convention is taking place from 04 to 06/09/2017 at the Manchester Central Convention Complex in Manchester (ENG). News Tank Football is present with an analyst on-site. Misha Sher and Shane Stafford, head of brand at Betvictor, spoke in panel titled: "Breaking from Tradition: Football's New Sponsorship Assets".

"The big difference now is that we are changing our activity every day. Our promotion campaigns now run for 30 days or less. We build video content that is all short term. You have to be constantly changing. Dynamicism is the key now in developping your…