Soccerex: "Find anchor points in each country, or else you'll get lost" (F. Riepe, Hamburger SV)
"Our strategy is to find some anchor points in each country, or else you'll get lost in the relationships you are trying to build on. So know where you base point is, and for us its our supporters clubs abroad. For example, the City of Hamburg is twinned with Shanghai, so we have used this to partner with the Shanhai SIPG club in the Chinese...