Ligue 1 Conforama: SOS Malus (insurance) becomes back of the shirt sponsor of SM Caen for 2017-18

SOS Malus, insurance for "mal-used" or canceled insurers, has become the back of the shirt sponsor of Stade Malherbe Caen, on 08/09/2017. Lagardère Sports, the subsidiary of Lagardère Sports & Entertainment, negotiated the partnership. The collaboration has been effective since 20/08/2017.

SOS Malus becomes an official partner of SM Caen, in the second level in the sponsorship hierarchy of the Normandy club. The company has already been the back of the shirt sponsor of the club during the 2014-15 season. SOS Malus succeeds IDEC Groupe (building construction and real estate investor) on the back of SM Caen kit.

As an official partner of SM Caen, SOS Malus also benefits from visibility at the Stade Michel-d'Ornano Stadium (fixed panels, LED panels and multi-partner visibility). "SOS Malus will rely in particular on the visibility of SM Caen in order to develop its reputation at the national level," said the marketing agency Lagardère Sports.

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