Premier League: MRF (tyres) official partner of West Ham, Newcastle, and West Brom in 2017-18

The Indian tyre manufacturer MRF Tyres (Madras Rubber Factory Limited) has become an official partner of West Ham United FC, Newcastle United FC, and West Bromwich Albion FC (Premier League) for the 2017-18 season, on 08/09/2017. This is the first time that MRF, founded in 1946, has invested in football sponsorship, after activities in cricket and motorsports.

The brand becomes a third level partner of West Ham and shirt sleeve sponsor of the London club. "West Ham's shirt sleeve provides an excellent opportunity for MRF to gain enormous exposure in the most watched league in world football and we look forward to working with them throughout the season," said Karren Brady, vice-chairman of the "Hammers", on 08/09/2017.

MRF becomes a second level partner of Newcastle and shirt sleeve sponsor of the club. "I am delighted to welcome MRF as the club’s first shirt sleeve partner. MRF is a hugely respected global brand and a market leader in a territory where a passion for football is continuing to grow," said Lee Charnley, managing director of Newcastle United FC, on 08/09/2017.

The tyre…