adidas Football: launch of its new global marketing campaign, "Here to Create"

adidas Football is launching the latest chapter in its Sport17 campaign "Here to Create", which celebrates creativity and how it allows athletes to get noticed, on 12/09/2017, said the German sports equipment manufacturer. This launch coincides with the opening of the 2017-18 UEFA Champions League group stage (first matchday on 12 and 13/09/2017), and followed by that of the 2017-18 Europa League (14/09/2017).

The campaign "highlights the brand's positioning as the Creator's sports brand and celebrates athletes who express their creativity in their game, their lives, and the world at large," explained adidas. The campaign has two videos: "Unleash Your Creativity" and "Create Positivity", published earlier in 2017. These features a group of players from the Tango League of adidas (5-a-side football), "football enthusiasts from fifteen cities around the world who demonstrate how through sports, creativity can change everything," according to the brand.

The campaign will be relayed via pay-TV, visibility at points-of-sale, internet, and social media (with the hashtag #HereToCreate)…