NBA: Rakuten (e-commerce) Golden State's jersey sponsor for an estimated $20m per year

Rakuten, a Japanese internet services group (e-commerce, finance, and digital content) has become the jersey sponsor of the Golden State Warriors from the season 2017-18 on 12/09/2017. It is a partnership of "several years" according to the NBA franchise, estimated at three years with annual amount of $20m (€16.7m on 13/09/2017), according to American media.

The Golden State Warriors become the 14^th NBA franchise (out of 30) to enter into a jersey sponsorship partnership, and notably with the estimated amount of which is at least double the second most lucrative contract signed by an NBA franchise, namely the Cleveland Cavaliers and Goodyear (tyres), estimated between $7m and $10m (€5.8m and €8.3m) per season.

As part of the partnership, the Rakuten logo will appear on the left upper chest of the Golden State Warriors jersey. This partnership also includes the naming rights to the Warriors Training Center, now known as the Rakuten Performance Center. In addition, Rakuten becomes an official partner of the Golden State Warriors in the fields of e-commerce, video-on-demand, and…