Serie A TIM: M&M's (confectionery) becomes an official partner of Juventus from 2017-18

Mars Italia, an Italian confectionery company, has become an official partner of Juventus (Serie A TIM) from 2017-18, on 07/09/2017. M&M's, a brand of the American company Mars, enjoys the status of official partner, in the third level in the sponsorship hierarchy of Juventus.

As part of the agreement, M&M's gains visibility on the signage at the Allianz Stadium (41,000 seats) and the communication platforms of Juventus. This partnership with Juventus will be activated in particular by the presence of M&M's characters at the Allianz Stadium on matchdays.

"Learn from M&M's in terms of creating innovative experiences across the world" (G. Ricci, Juventus)

"This agreement with M&M’s allows us to team up with a global brand, from whom we want to learn in terms of creating innovative experiences across the world and, likewise, to whom we want to transmit our own ideas whilst taking the sponsors on a journey into our world of entertainment."

Giorgio Ricci, co-chief revenue officer and…