IBC 2017: "To penetrate eSports, be authentic and listen to the community" (M. Bakker, Ginx)
"If you want to penetrate eSports market, you have to bring something to the table, especially if you want to be authentic, credible and responsive to the eSports community. This is a passionate community, very attached to their independence, and who care a great deal about the evolution of their discipline, and who look with concern at the...