Media: Twitter to broadcast sponsored NFL (U.S. Football) content on its platform

Micro-blogging platform Twitter will offer NFL (National Football League, the U.S. football league) audiovisual content, announced NFL Commissioner Roger Goodell on the 26/09/2013. This is the first time the American league has partnered with a social network.

Content will be produced by the teams of the NFL's TV-channel in a format suitable for computers and mobile devices. Internet users will have access to weekly highlights of meetings, as well as news, analysis, tips for playing to the NFL virtual league, and voting platforms from NFL.com.

During the fixtures, short clips will be sent to Twitter users, NFL subscribers or not, about one minute after the direct. Advertising agency Ad Age estimates the number of users the NFL can reach during the meetings to 20 million. Twitter has about 200 million active users worldwide.

Each video will be preceded by a commercial. Twitter and the NFL will share the advertising revenue generated. Under the Amplify program, launched in 2013, Twitter has established similar partnerships with American sports channel ESPN for the university football…