Germany: Amazon acquires the digital rights for German clubs in the 2017-18 European cups

Amazon, the American e-commerce group, has acquires, valid in Germany, the broadcasting rights on digital platforms to the European cups, on 08/09/2017. These rights, valid for the 2017-18 season, include only matches played by Bundesliga clubs.

Unlike Amazon's rights package for domestic Bundesliga games, which are included in Amazon Prime Video (Amazon's video on-demand platform), via Prime Music service, the relevant matches of the Champions League and the Europa League will be offered only to subscribers to the "Amazon Music Unlimited" service. Amazon also acquired the broadcasting rights to 63 games of the 2017-18 DFB-Pokal for the same on-demand listening-only service on 14/07/2017.

The e-commerce group has obtained the broadcasting rights to Bundesliga and 2.Bundesliga games on internet and mobile platforms for the 2017-2021 period on 09/06/2016, for an estimated €5m per year.

• The subscription to the Amazon Prime Video platform is €69 per year or €7.99 per month as of 15/09/2017.
• Amazon Music Unlimited is available to Amazon Prime subscribers for an additional €3.99.
  …