LaLiga: agreement with Liga Portugal on financial management, social responsibility and marketing

LaLiga and Liga Portugal have signed a collaboration agreement which will see "the two organisations work hand in hand to develop the game in both Spain and Portugal," announced the Spanish body on 13/09/2017. "One of the key features of the partnership concerns the assistance that LaLiga representatives are set to offer their Portuguese counterparts in an effort to see the league establish a financial control programme, the aim of which is to guarantee financial transparency across the Portuguese game and in the running of its clubs," stated LaLiga.

"Another important aspect covered by the MoU signed by Tebas and his Portuguese counterpart, Pedro Proença, relates to the institutions' plans to join forces and promote both brands and their internationalisation, with a view to fostering their development and growth. In addition, the agreement also caters for the organisation of conferences and knowledge sharing by experts from across the following fields: sports management, marketing, financial management, administration, stadium security, integrity, match-fixing and brand…