LiveLike: "We want to be the best platform for consuming sports" (S. Westberg)

"With all of our features, together in a single application, we want to try to be the best platform for consuming sports, and not to be considered a second-screen application, but a first screen one," said Samuel Westberg, vice-president in charge of the commercial sector for Europe, the Middle East and Africa at LiveLike, an American company specialising in virtual reality, to News Tank Football on 12/12/2017.

"The strategy behind our technology was: when you go to the stadium, you have about 50,000 seats with different categories; we want to offer the best seat a million times. Today, we hope to become the most improved OTT platform of each of the broadcasters with whom we work with in white label. We talk about virtual reality, but we want to be more than that. We want to be a second generation digital application," continued the commercial director.

"We want to focus on a platform that can be the core application of our customers so that they can combine the CRM data they collect on one platform, with the analytical tools of consumption that we can put at their disposal," said…