Premier League: Singha (beer brand) extends its partnership with Chelsea FC until 2018-19

News Tank Football - Paris - News #102090 - Published on
©  Chelsea FC
©  Chelsea FC

The Thai beer brand Singha has extended its partnership with Chelsea FC (Premier League) for the 2017-2019 period, or two seasons, on 19/09/2017. Singha is an official beer - in the second level in the sponsorship hierarchy of Chelsea - and has been linked to the London club since 2010-11.

Singha maintains visibility on the Stamford Bridge (41,663 seats) LED panels and on the club's communication platforms, and is the only beer served in the stadium of "the Blues". Each year, 330,000 pints of Singha are served at Stamford Bridge, according to Chelsea FC.

As part of the partnership, the club has visited Thailand several times for friendly matches. The club and the brand also activate their partnership in Thailand around the development of grassroots football in the country (coaching sessions, and the establishment of the Singha-Chelsea Football League).

"Our partnership stretches far beyond south-west London, as we have built such a close bond with the great country of Thailand" (C. Townsend, Chelsea FC)

"We are delighted to continue our long-term partnership with Singha. It is…

©  Chelsea FC
©  Chelsea FC

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