France 2019: "Investments in the development of women's football will increase" (G. Infantino, FIFA)

"FIFA's investments in the development of women's football beyond the 2019 World Cup will increase massively, and we are looking for specific partners in women's football," said Gianni Infantino, FIFA president, at the presentation of the logo and the slogan, "Dare to Shine", of the Women's World Cup France 2019, in Paris on 19/09/2017.

"Today, with regard to this 2019 World Cup and with regard to our FIFA partners, we can not do much because we are talking about contracts signed a long time ago, and which are still running for a certain period. Contracts must be respected, but much more can be done in terms of promoting women's football. In the past, unfortunately, both FIFA, UEFA, and national federations sold the flagship product (the Men's World Cup or the Euro, for example) simply by including (the rights to) women's football (as a type of 'add-on'). We must not do this. Women's football must be treated as a movement that exists on its own," added the FIFA president.

"This will be the sporting event of 2019. It will be the most beautiful Women's World Cup ever organised. It…