Premier League: American brand Gatorade to partner with Liverpool FC until 2015/16

US energy drink brand Gatorade has become Liverpool FC's (Premier League) sponsor, the club announced on the 26/09/2013. The three-year contract between the two parties will run until the end of the 2015/16 championship.

Gatorade will be present at Anfield (45,000 seats) stadium and on the club's communication media. The company will also work with the technical staff of Liverpool FC to establish nutrition and conditioning plans for the first team and youth teams.

"Gatorade is a leading sports nutrition brand worldwide and we are thrilled to be partnering with them as they continue establishing a dominant position in world football," said Billy Hogan, chief commercial officer at Liverpool FC.

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Gatorade

• Activity: Energy Drinks
• Founded: 1965
• Headquarters: Purchase, United States (PepsiCo group)
• PepsiCo sales: €51.46bn (2011)
• Sponsoring: Liverpool (Premier League), Arsenal FC (Premier League)

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