NBA: Ultimate Software (HR software) becomes the jersey sponsor of the Miami Heat (2017-2020)

Ultimate Software, an American company specialising in human resources and payroll software, has become the jersey sponsor of the NBA franchise Miami Heat, for the 2017-18 season, on 21/09/2017. It is a "several year" partnership according to the franchise, three years according to American media, until 2019-20, as part of the experimental jersey sponsorship programme was launched by the NBA on 04/2016 (see below).

The Miami Heat become the 15^th NBA franchise (out of 30) to conclude a jersey sponsorship partnership. As part of the partnership, the Ultimate Software logo will appear on the left pectoral of the Miami Heat jersey. In addition to appearing on the Florida team's jersey, Ultimate Software has become the NBA franchise's human resources and payroll software provider.

Ultimate Software will also be a partner to the Miami Heat charities, and to mark the beginning of their collaboration, the two companies in Florida have decided to donate $1m each (€0.8m, on 25/09/2017) to an association helping the victims of Hurricane Irma.