Ligue 1: Chinese sponsor Sanei displayed in Mandarin on Reims' shirt against AS Monaco

News Tank Football - Paris - Initiative #10242 - Published on
©  D.R.
©  D.R.

Chinese manufacturer of elevators, Sanei, Stade de Reims' (Ligue 1) main shirt sponsor has had its brand displayed in Mandarin on the shirt of the team from the Champagne region, on the occasion of the 8th day of Ligue 1 against AS Monaco (1-1), on the 29/09/2013.

Sanei will be Stade de Reims' partner until the end of the 2015/16 season. The annual amount of the contract is around one million euros for the Reims club. Sanei has been the main shirt sponsor of the club since the match against Paris Saint-Germain on the 02/05/2013. The logo of the Chinese company was previously on the back of the Reims kits, in 2010/11 and 2011/12.

"This prestigious meeting against AS Monaco, one of the contenders for the champion title, broadcast in prime time on Canal + is an event that reflects the mutual trust between Sanei and the club," said Fabrice Harvey, commercial director of Stade de Reims.

  • Founded in 1987, Sanei company, based in Shanghai, is present in 38 countries.

©  D.R.
©  D.R.

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