Netherlands: Jupiler (beer) will no longer be title sponsor of the second division after 2017-18

The beer brand Jupiler, from the Belgian conglomerate AB InBev, will end its title naming rights agreement with the Dutch football second division at the end of the 2017-18 season, announced the CED (Coöperatie Eerste Divisie), the professional league that manages this championship, on 25/09/2017.

The Eerste Divisie has been called the "Jupiler League" since 2006-07. "As the name-giving sponsor of the First Division, Jupiler has grown into a well-known and well-known beer brand in the Dutch market during the past decade. The name division of the first division has definitely contributed," said the CED.

The CED has not found a title sponsor for the 2018-19 season, as of 26/09/2017. "The CED sees new opportunities to grow further into other forms of partnerships. This goes beyond the exposure as a notifier. And even more than generating direct sales, customer relationship and data for the partner. There are many opportunities for the CED in the proactive representation of the social function," added the professional league which manages the Dutch second division.

"Together with a new…