Bundesliga: Instagram stories of Bayern Munich on the giant screens of the Allianz Arena

FC Bayern Munich (Bundesliga) has become the first club in Europe to broadcast its Instagram "stories" on the giant screens of its stadium, the Allianz Arena (capacity 75,000), said the Bavarian club on 17/09/2017. This broadcast took place for the first time for the match against 1.FSV Mainz 05 (4-0), on Matchday 4 of the Bundesliga on 16/09/2017.

"It wasn’t just FCB content that could be seen on the two large video walls but also fan posts on Facebook, Twitter and Instagram using the hashtag #MiaSanMia, #FCBayern or #packmas", said the club.

The device, set up in partnership with the US company TagBoard (a search engine specialising in hashtags), will continue for all home matches of FC Bayern Munich during the 2017-18 season of the Bundesliga.

• FC Bayern Munich had 10.9 million subscribers on Instagram, on 27/09/2017.

• Next Bundesliga game: Hertha BSC - FC Bayern Munich (Matchday 7), Sunday 01/10/2017 (kick-off at 15:30 CET Central European Time ).

FC Bayern Munich: more than 43 million likes on Facebook (on 28/09/2017)