Under Armour: opening of the first "flagship store" of the brand in Europe, in Amsterdam (NED)

The American sports equipment brand Under Armour announced the opening of its first "flagship store" in Europe, in Amsterdam (NED) on 22/09/2017. The official inauguration date of the store will be communicated by the end of 2017.

The store is located in Kalverstraat, a shopping street in Amsterdam city centre. "With nearly 1,000 square metres of interactive retail space, the Brand House will deliver a fully immersive brand experience and will tell the brand story through digital displays that inform and inspire," said the equipment manufacturer.

"Opening our first Flagship store in Europe is a milestone moment for Under Armour. The store will not only be based in the same city as the brand’s European headquarters, but it will also be located in its busiest retail area and will offer our customers an elevated shopping experience as we continue on our mission to make all athletes better," said Chris Bate, managing director of Under Armour Europe.

The store will feature the men's, women's, and children's collections of Under Armour clothing, footwear, and accessories in multiple…