Ligue 1 Conforama: Sweetcom (energy group) back of the shirt sponsor of AS Saint-Étienne

Sweetcom, a French group specialising in consulting, diagnostics, and solutions for energy renovation of housing, and AS Saint-Étienne (Ligue 1 Conforama),have formalised their official partnership for two seasons (2017-2019), on 25/09/2017. As part of the agreement, Sweetcom has become the back of the shirt sponsor of Saint-Étienne. This is a second level partnership in the club's sponsorship hierarchy.

The agreement became effective from 05/08/2017 and the AS Saint-Étienne - OGC Nice (1-0) game, during Matchday 1 of the 2017-18 Ligue 1 Conforama. Sweetcom succeeds BewellConnect (healthcare solutions), the back sponsor of the Saint-Étienne shirt during the 2014-2017 period. As part of the partnership, Sweetcom also gains visibility on the signage of the Stade Geoffroy-Guichard (42,000 capacity) and on all AS Saint-Étienne communication media.

"The Sweetcom Group is present in the region of Roanne and Saint-Étienne, and it was only logical to rely on an institution as prestigious as ASSE to continue our growth," said Raphael Mignon, CEO of the Sweetcom Group on 25/09/2017.