Serie A TIM: Konami (video games) has become a global partner of AC Milan and Inter Milan

Konami, a Japanese video game publisher, has become a global partner of AC Milan (Serie A TIM) on 28/09/2017. Under the agreement, AC Milan will promote the game "Pro Evolution Soccer", whose 2018 edition has been available from 14/09/2017, on PlayStation 3 and 4 consoles, Xbox One, and Xbox360.

This is a third level partnership in the sponsorship hierarchy of AC Milan. As part of the agreement, Konami has reproduced the San Siro (78,328 capacity) and the players of the Italian club in the game, thanks to its 3D engine. The Japanese editor also gets visibility on the LED panels and screens of the San Siro. Promotional initiatives will be organised in the San Siro as well as in the sporting centres of the Milanello (professional team) and Vismara (academy).

Konami signed a similar deal with FC Internazionale Milano (Serie A TIM) on 08/09/2017, making the Japanese publisher the global football game partner of the Milan club for three seasons (2017-2020).