Serie A: Costa Cruises (tour operator) becomes a regional partner of Juventus FC from 2017-18

Costa Cruises, an Italian travel agency company, has become a regional partner of Juventus FC (Serie A TIM) in China and Southeast Asia for the 2017-18 season, on 21/09/2017. Costa Cruises, a part of the US company Carnival Corporation & Plc, has gained the status of regional partner of the 5^th level in the sponsorship hierarchy of Juventus.

"Costa Cruises and Juventus will collaborate to offer guests of all ages a series of innovative entertainment experiences on board: you will be able to learn the history of Juventus in the 'Juventus Museum' corners, access the official Bianconeri merchandising in the Juventus Store located on the ship, receive themed content from TVs within each cabin; on board you will also find Jay, the official mascot of Juventus, who will be the real star of the mini club dedicated to the youngest travellers, while children from 5 to 14 years old, who have any level of technical training, will have the opportunity to participate on board in Juventus Acadamy's sporting activities, led by Juventus-trained coaches," said the Turin club.

"The launch of the…