France: Intersport becomes official distributor of the French Football Federation for 2017-2021

Intersport, the Swiss sporting goods distribution group, has become the official distributor of the FFF for four seasons (2017-2021) on 11/10/2017. The partnership covers the A teams of France, the Women's national team, and the U-21's. This is a fourth-tier partnership in the sponsoring hierarchy of the FFF.

"This alliance will result in privileged offers and activations for all clubs and licensees, but also many surprises for fans of the French teams in the 650 stores of the brand, at intersport.fr, and on social networks," said the sporting goods retailer.

"As a historic ally of French football with more than 4,000 amateur and professional partner clubs (partnerships with the FFF, Ligue 1 Conforama, and the Domino's Ligue 2, see below), Intersport is a major player in the distribution of football goods and this demonstrates the will of the brand to position itself as the premier supporter of French football, from an amateur level to the elite," added Intersport.

As part of the agreement with the FFF, Intersport will obtain three minutes of visibility on the LED panels for away…