NBA: Rakuten distributor of "NBA League Pass" in Japan and marketing partner from 2017-18

Rakuten, a Japanese group specialising in internet services, e-commerce, finance, and digital content, has acquired the exclusive distribution, in Japan, of the broadcasting rights for all live NBA games, on 09/10/2017. Rakuten has also become a "global marketing partner" of the North American professional basketball league.

The partnership...