FC Barcelona: "The goal of the partnership, make Rakuten a global brand" (R. Kadavakolu, Rakuten)

"Rakuten is a leading brand in Japan (specialising in internet services, e-commerce, finance, digital content), known and recognised in this market. Our ambition is to become a global brand, and to achieve this objective we needed a global communication platform. This is the main reason for our partnership with FC Barcelona (LaLiga Santander),...