Adidas launches "Gamedayplus", an Internet platform entirely dedicated to the Champions League

News Tank Football - Paris - Initiative #10391 - Published on 03/10/13 at 18:36

Sports equipment company Adidas has launched "Gamedayplus", an internet platform exclusively dedicated to the Champions League, on the 01/10/2013. Available from the brand's official website, the platform offers users access to statistics on players and teams involved in the competition and exclusive video content.

Challenges are also organised on teams and players performances during matches of the Champions League. Users can also respond to questions on the platform, via social networks. Two tickets for the final of the competition, exclusive products signed by the players and tickets for meetings of the 18 partner teams can be won.

Adidas has been the Champions League's partner since 2000. The German equipment company is the footballs' official supplier for the competition. The partnership with UEFA (Union of European Football Associations) also includes the promotion of the competition through a series of initiatives.


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