Lagardère S&E to regroup its consulting and activation agencies and services into Lagardère Plus

The French conglomerate Lagardère Sports & Entertainment will regroup its agencies and services dedicated to consulting and activation under the one entity, Lagardère Plus, announced on 16/10/2017. "The agency's mission will be to support brands in order to transform traditional sponsorship into truly innovative and impactful marketing platforms," said Lagardère Sports & Entertainment.

"The new agency incorporates Lagardère Sports and Entertainment’s existing global consulting businesses, including agencies akzio! and Zaechel Int. in Germany, and Sponsorship 360 in France, all of which will be rebranded as Lagardère Plus. It will add new strategic, creative, digital and analytics capabilities and move beyond Lagardère Sports and Entertainment’s long-established strength in the worlds of sports and entertainment, connecting clients to partnership opportunities of all kinds," added the group.

Lagardère Sports & Entertainment is currently composed of three distinct commercial entities:
• Lagardère Sports (sponsorship, hospitality, athlete representation, events, sports venue…