Ligue 1: Intersport extends its shirt partnership with Olympique de Marseille for 2014/15

Distributor of sporting goods Intersport, has extended its partnership with Olympique de Marseille (Ligue 1) by one season, the club announced on the 04/10/2013. Intersport has supported OM since the 2010/11 season and will be the main shirt sponsor until the end of the 2014/15 season.

The leader in the distribution of sporting goods will be on Olympique de Marseille's shirt for every match in Ligue 1, Cup League, and European Cup, if the club is qualified in 2014/15. No amount has been disclosed, however, "the financial effort is particularly important this year," said Jean-François Greco, Intersport's trade director. The amount of the contract could be the most important in Ligue 1, except Paris-SG.

Intersport will continue its activation plan, with the "OM Fada Forever" programme. It allows the brand to offer fans endowments and privileges with a points system via social networks.

• "This partnership has allowed Intersport to achieve excellent results in terms of international reputation," said Corinne Gensollen, Olympique de Marseille's director of marketing and sales operations.
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