Australia: Fox Sports to release smells of grass and crowd cheers in bus shelters

News Tank Football - Paris - Initiative #10455 - Published on 07/10/13 at 12:47

To promote the English Premier League in Australia, Fox Sports, holder of the broadcasting rights, has launched a promotional campaign using some JC Decaux and Adshel bus shelters.

The sports channel has used advertising agencies Reed Pacific Media, Foxtel and Mediacom to develop an innovative advertising campaign: sensors have been installed in...


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