Serie A TV rights in 2015-2018: Infront presents its proposals to the Lega Serie A on the 07/10/2013

Media rights agency Infront will expose its TV rights marketing strategies for Italian Serie A for the 2015-2018 period, at the Meeting of the LNPS (Lega Nazionale Professionisti Serie A), which manages the Italian first division, on the 07/10/2013.

Under the initiative of seven Serie A clubs who had send a letter to Maurizio Beretta, president of the Lega Serie A, on the 28/08/2013, where they felt that the Serie A TV rights were not sufficiently valued, the league has begun an assessment of the resources available to maximise TV rights revenues for the Italian championship for the 2015-2018 cycle.

The seven clubs (Fiorentina, Inter Milan, Juventus, AS Roma, Sampdoria, Sassuolo and Hellas Verona) have also asked to review the advisory role played by Infront with the LNPS for the 2011-2016 period. The agency must present, at the meeting of the 07/10/2013, a proposal to extend its role as advisor to the Italian league, beyond 2016.

"Sassuolo's position on the issue of TV rights is clear: we want to try to maximise revenue," said Carlo Rossi, president of the club promoted to Serie A in…