UEFA: Japanese Molten succeeds adidas as the official Europa League football for 2018-2021

The Japanese equipment manufacturer Molten will supply the official Europa League footballs for the 2018-2021 period, announced UEFA on 23/10/2017. This is the first time the Japanese brand has collaborated with UEFA.

Molten will succeed the German equipment manufacturer adidas, the official supplier of UEFA club competition balls (UEFA Champions League, Europa League, Super Cup, Women's Champions League, Youth League, Futsal Cup) since 2000. In December 2011, adidas renewed its partnership with the governing body of European football until the end of the 2017-18 season.

The agreement was negotiated by the Swiss agency TEAM Marketing, which has managed the marketing of the audiovisual and commercial rights to UEFA club competitions since 1992, and until 2021 (option until 2024).

• Molten has become the third official partner of the Europa League for the 2018-2021 period, after Amstel (Heineken Sector: Beer group Founded: 1864 Main brands: Heineken, Amstel, Desperados, Sol, Strongbow, Affligem, Foster's, Bulmers, Tigers, Sudden Death, Grimbergen, Cruzcampo, Sagres, Birra Moretti…