Serie A TIM: AC Milan and adidas prematurely end their partnership at the end of 2017-18

"AC Milan has mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018," announced AC Milan (Serie A TIM) on 24/10/2017. adidas has been the equipment supplier of the Italian club since 01/07/1998.

This collaboration -- like that between Nike and FC Internazionale Milano, which also started in 1998-99 -- is the oldest in Serie A TIM; they are both entering their 20^th year in 2017-18. The contract between adidas and AC Milan was set to conclude at the end of 2022-23. The amount paid was €19.7m in the 2016 fiscal year (from 01/01 to 31/12/2016).

"AC Milan, in thanking adidas for the consolidated relationship, is happy to announce a new Technical Partner will soon follow up. AC Milan has signed a brand-new agreement with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership that will start from 01/07/2018. The identity of the new Technical Partner and the details of the new deal will be unveiled in the coming months." added the Milan club.

The German equipment manufacturer Puma is…