Sportel 2017: "Testing live broadcast, which is a huge learning period for us" (R. Shaw, Facebook)

"We are now testing a live broadcast function, which is a huge learning period for us. In the US, you can now see, via Facebook Watch, an MLB game every Friday or the Champions League," said Rob Shaw, sports partnerships and sports media at Facebook, at the 2017 edition of Sportel Monaco, the international sport business and media convention...