Sportel 2017: "Testing live broadcast, which is a huge learning period for us" (R. Shaw, Facebook)

"We are now testing a live broadcast function, which is a huge learning period for us. In the US, you can now see, via Facebook Watch, an MLB game every Friday or the Champions League," said Rob Shaw, sports partnerships and sports media at Facebook, at the 2017 edition of Sportel Monaco, the international sport business and media convention, on 23/10/2017. News Tank Football was present with an analyst on-site.

Rob Shaw spoke in the panel titled "Is Social Media the Key to Your Future?," alongside Johannes Franken, head of digital at Host Broadcast Services (HBS) who said, "The proximity of fans at home to the event is the big change. Facebook itself is not interactive, it's the community management which makes it interactive, you have to work around content, animate it. Facebook doesn't do it by itself."

"We are the host broadcaster for 2018 FIFA World Cup. For us the challenge is how can we, on behalf of FIFA, offer such a tailor-made service to all the broadcasters regarding the digital content," continued the head of digital of HBS.

"We do not want a war of attrition with…