Hamburger SV: partnership with McDonald's (2017-20) for a McCafé inaugurated at the Volksparkstadion

McDonald's Deutschland, the German subsidiary of the American fast food chain, began a collaboration with Hamburger SV (Bundesliga) on 21/10/2017. The collaboration, of which the level in the sponsorship hierarchy of the German club has not yet been specified, will run over three seasons (2017-20).

As part of the partnership, the club and...