LaLiga: Supponor introduces new 3D virtual advertising solution in partnership with LaLiga

"Supponor, the augmented reality technology company pioneering the commercialisation of real-time broadcast quality virtual advertising replacement for Tier 1 sports, has introduced a new virtual 3D carpet replacement solution in partnership with LaLiga," said the company on 23/10/2017.

This technology was deployed for the first time during the Atlético de Madrid - FC Barcelona game (1-1, Matchday 8 of the 2017-18 LaLiga Santander season), on 14/10/2017, and will continue throughout the 2017-18 season of LaLiga Santander.

"Now, Supponor’s technology is deploying virtualized 3D Carpets (in addition to perimeter boards) to enable ManbetX, a new LaLiga sponsor, to target audiences in some international markets, while retaining the physical 3D carpets for the existing domestic audience which is supported by Stihl (a German manufacturing company), as LaLiga’s domestic sponsorship sponsor. International audiences will see ManbetX (Malta-based sports betting operator) in the same position instead of Stihl during each game (see photo below)," added Supponor.

Supponor's replacement…