Real Madrid: "We must forge an increasingly rich relationship with our Chinese fans" (E. Butragueño)

"Almost one hundred million (Chinese fans) follow Real Madrid CF (Laliga Santander), they are extremely committed to the club and it's a hugely significant figure, so it's only logical that we must forge an increasingly fluid, rich relationship with them," said Emilio Butragueño, director of institutional relations of the Madrid club, at the Real Madrid-China summit in Beijing (CHN) on 26/10/2017.

Real Madrid took advantage of this summit in Beijing to present the three pillars of its business strategy in China:
• A physical presence through shops and entertainment.
• Partnership agreements with leading brands in strategic sectors.
• Distribution of content and digital activities.

"The event, which was also attended by José Ángel Sánchez, the club's director general, and Wu Youwen, head of Real Madrid's office in the Asian country, generated real expectation and commanded widespread national and international press coverage, with the presence of 50 media outlets," said Real Madrid.

"We're very pleased to be here. China means a great deal to us, we've played here many times and felt…