Serie A TIM: KB88 (sports betting) becomes official regional partner of AS Roma in Asia

KB88 (Kasinobet88), a Philippine sports betting and online casino operator, has become AS Roma's (Serie A TIM) official regional partner in Asia, on 02/11/2017. The duration of the partnership has not been officially disclosed, but it could be a three-year contract (2017-2020), according to industry sources.

It is a partnership of the 7^th level in the sponsorship hierarchy of the Italian club. As part of the agreement, KB88 will be able to use the image of AS Roma and its players for its own communication campaigns in Asia. Promotional events will also be organised for football fans in Asia.

"This is a new and important partnership in a fast-growing market like Asia, where we are expecting to see a lot of new opportunities in the coming years," said Luca Danovaro, chief marketing officer of AS Roma, on 02/11/2017.

KB88 is also partner in Asia of AFC Ajax (Eredivisie) for the 2017-2019 period.