Havas Sports & Entertainment: Pierre Acuña appointed director of gaming and eSports

Pierre Acuña (FRA) has been appointed director of gaming and eSports at Havas Sports & Entertainment, announced the French sports marketing and entertainment agency Havas Group on 26/10/2017.

"Pierre Acuña joined the agency as a researcher, before becoming a strategic planner in 2016. Pierre has been playing a key role for 25 years, with the mission of developing and structuring the existing gaming and eSports expertise within the company. In the agency's eSports & gaming department, he will share his know-how with brands, through media and non-media activations," said Havas Sports & Entertainment.

• "Havas Sports & Entertainment has been supporting Coca-Cola for four years in its global gaming strategy and partnerships. It also accompanies EDF Sector: energy supplier • world's largest electricty supplier Founded: 1946 Shareholding: French State (84.5%) CEO: Jean-Bernard Lévy Turnover 2021: €84.5bn EBITDA 2021: €18bn Net profit 2021… in its commitment to eSports. In 2016, the agency developed an innovative partnership between adidas and Vitality, a professional eSports…