FA: LG Electronics becomes an official partner of the English Football Association from 2017-2020

LG Electronics, the South Korean electronics manufacturer, has become an official partner of the FA for three seasons (2017-2020), on 03/11/2017. The collaboration extends to the Euro 2020 final at Wembley Stadium, as well as the semi-finals of the competition. The annual monetary amount is estimated at £1m to £2m (between €1.1m and €2.2m on 07/11/2017) per season according to UK media.

The agreement makes LG Electronics the first "official digital screen partner" of Wembley and St. George's Park, the national stadium and training centre for England. The South Korean group will also enhance "hospitality areas and other key spaces across the venues. Club Wembley will also benefit from the introduction of the LG Signature, the brand’s ultra-premium range of home entertainment and home appliance products," said the FA on 03/11/2017.

"The agreement will span across The Emirates FA Cup and England men’s teams, with the manufacturer having IP rights associated with the Emirates FA Cup and the Three Lions, such as imagery and in-store videos," added the FA.

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