China: LaLiga reaches media partnership with Yutang Sports (sports marketing) for 2017-2019

"LaLiga and Yutang Sports (Chinese sports marketing) have jointly announced today that they have reached a media partnership for the next two years, with Yutang Sports becoming the official sports business media partner of LaLiga in China. Under this partnership, Yutang Sports will deliver the latest events and business news updates from LaLiga’s Chinese and global operations with in-depth and professional interpretation and analysis," according to LaLiga.

"LaLiga is one of the most followed European football leagues by Chinese football fans, with an estimated fan base of over 200 million in China," said LaLiga.

“LaLiga enjoys great public attention in China. LaLiga clubs led by Real Madrid C.F. and FC Barcelona also have great popularity and a large fan base in China. It is a great pleasure to have reached a partnership with LaLiga. In the future, Yutang Sports will work alongside LaLiga to bring more premier services to the Chinese sports industry", said Li Jiang co-founder and executive director of Yutang Sports, on 30/10/2017.

China: "In 2015 and 2016 they sent 38 and 44 coaches…